Software DeveloperCo-Founder, KritiraWriter
I build fast, beautiful websites for cafés, restaurants and hotels — and because I've built and run an e-commerce business myself, I design for what actually sells.
KRITIRA · co-founderWhat I bring
01 · Founder
Storefront, Razorpay checkout, a 14-module admin, AI-assisted product listings, emails and cron jobs. I wrote it, I deployed it, and I'm the one who fixes it at 11 pm. I know what a small business needs from a website because I run one.
02 · Engineer
6+yrs
Five years at State Street, now MassMutual India — software where “it mostly works” isn't allowed. Your café gets the same discipline.
03 · Performance
Fast on a ₹10,000 Android over patchy 4G — which is how most of your customers will actually see it.
04 · Design
Type, spacing, photography, the weight of a button. The small things are why people trust a place before they've walked in.
05 · Local SEO
Google Business Profile, local keywords and schema markup — so “café near me” ends at your door.
06 · Writer
“We serve the best coffee in town.”— every café website, ever
Real sentences about your real place. I've been writing for years.
Selected work
Kritira is live and selling. The concepts show what I'd build for your café or hotel — click in, they're fully working.
Founder · E-commerce · Live
An e-commerce brand for authentic Madhubani art — designed, built and run end to end, from database to doorstep.
Concept · Specialty coffee
Menu tabs → WhatsApp order in two taps
Concept · Boutique hotel
Date-picker enquiry with live price estimate
Services
No retainers you didn't ask for, no surprise invoices. Pick a package, or tell me what you need and I'll tell you which one fits.
New cafés, bakeries, home kitchens
₹15,000
one-time · 7 days
Cafés, restaurants, salons, boutique stays
₹35,000
one-time · 2 weeks
Multi-outlet restaurants, hotels, cloud kitchens
₹75,000+
one-time · 4–6 weeks
Plus an optional Care plan at ₹1,500/month — hosting, backups, updates and small edits. Compare everything
How it works
01 · 15 min · WhatsApp
You tell me about the place. I ask the annoying questions — who comes in, what they order, what they complain about.
02 · 48 hours
You see your actual homepage — your name, your photos, your menu — before we commit to the build.
03 · 1–2 weeks
I build while you watch a live preview link change. Feedback happens on WhatsApp, not in a 40-page document.
04 · 30 days
Domain, Google Business, analytics — done. For 30 days after launch, small fixes are on me.
Meanwhile, after hours
Poems, short stories and essays about memory, love and the places we leave. The same person who writes your homepage copy.
Read the writingessay · 2 min
The first sound is always the hand pump. An essay about a town that paints its walls, and the boy who left it.
poetry · 1 min
A slipper by the pond, a paper boat bound for the Kamla, and a letter I never posted.
from the archive
Dear Diary, I want to tell you a lot of happy stories. Stories where the beginning, middle and end are laced with joy. Stories that warm your pages, and go beyond…
FAQ
Something else on your mind? Ask me directly — I reply to every message myself.
Ask on WhatsAppMost cafés and restaurants pick Signature at ₹35,000, one time. A single-page Starter site is ₹15,000. There is no monthly fee unless you want the ₹1,500/month Care plan — for a site your size, hosting on a free tier genuinely costs ₹0.
Starter goes live in 7 days, Signature in about 2 weeks, Flagship in 4–6. You'll see a design mock of your homepage within 48 hours of our first chat, so you'll know early whether you love where it's going.
Good photos help more than anything else on a café site. If you have them, great. If not, I'll send you a one-page shot list for a 20-minute phone shoot in daylight — you'll be surprised how far that goes — and fill gaps with tasteful atmosphere shots until you're ready for a proper shoot.
The domain is registered in your name (about ₹800–1,200 a year, paid directly to the registrar), so you always own it. Hosting runs on Vercel's free tier, which comfortably handles a café's traffic. If you'd rather never think about any of it, the Care plan covers renewals, backups and updates.
On Flagship you get a simple dashboard to change dishes, prices and photos yourself. On Starter and Signature, WhatsApp me the change and it's live the same day — free for the first 30 days, then included in the Care plan.
